Long & Short of It - Cleveland, Ohio

Johanna B.

Sue and Dean are the best!

They take the time to get to know you and your business, which makes all the difference. They know their stuff. They're friendly, creative, and really deliver results. Always a pleasure to work with them.

Katie E.

Dean & Sue are a pleasure to work with! They are both so knowledgeable when it comes to all things marketing. They helped our nonprofit develop a full marketing strategy and having both of their perspectives as we moved through the process was very valuable. Highly Recommend!

Colette R.

I've been a Controller for almost 30 years in both private and public companies, and I admit that I was politely skeptical about the effectiveness of a fractional CMO. LASOI, as we have nicknamed them, is not a fractional anything. They are a whole marketing team squished into one firm with two voices. Sue & Dean have been a true operational partner to me and our executive team at every turn. In the past year of working with them, I've seen them shift their focus and tailor their services to our start-up's quick changing needs (and budget constraints) with ease. Their tag team execution beats any marketing dept. I've been associated with - and I've had the pleasure of working with some very good ones! Both principals are such an integral part of our management team so that no team meeting feels complete without their representation. I highly recommend their services and would be happy to chat with anyone considering them.

Values-in- A.

Dean and Sue are FABULOUS! They listen to all of our needs and then help us think outside the box to evolve and make our projects better while always keeping in mind our goals. Their work is honest, timely, thoughtful, and always spot on. We're grateful for our longstanding relationship and all the work we will do together in the future.

Julie G.

Had the pleasure of meeting with Dean in an Ask the Experts BVU session on Branding. He answered all my burning questions and gave some great, clear advice that will help us move the needle. What a fabulous resource he is! I very much appreciate him giving of his time to BVU and Beck Center for the Arts in this way.

Megan K.

Dean & Sue are a dream team! They made me feel so comfortable to share the questions I had and pointed me in the right direction. I never felt like they were trying to sell me their services, but instead they wanted to find the right solution for the challenges I was up against. Our meetings showed me the extent of what was needed to grow our organization and allowed me to express that to leadership in a clear way.

It's obvious they not only are great at what they do, but they love what they do. I couldn't recommend them more!

Rob P.

Long & Short Of It (Dean & Sue) are simply just the best. Experts in their practice and incredibly easy to work with. Partnering with this group has been an amazing experience both from a collaboration standpoint as well as quality of results. The team @ Jukebox highly recommends working with LASOI on any variety of projects.

Sonya A.

Our company worked with Dean and Sue from LASOI for our brand refresh. They helped us to reveal our truest brand identity by interviewing our clients, employees and studying our culture. Their work has helped us reframe our mission, vision, values, identity, messaging, and voice. They were able to look at lots of information and feedback, find common threads and tell our story in a genuine way that is authentic to who we are. We have used their work as the foundation for additional projects and work related to our brand and messaging. They are not only skilled marketing and branding professionals, but they are also a blast to work with. Would highly recommend!!